Masham based Black Sheep Brewery are set to launch a new Yorkshire beer this summer in tribute to South Asia and the storied past of India Pale Ale (IPA).
The 5.1% ABV, Black Sheep IPA is brewed with Progress and Goldings hops to create a bold Yorkshire IPA full of fresh, juicy hop character.
The new offering will be available from Tesco stores for a limited three-month period from the beginning of June, but is also available in the ‘Sheepy Shop’ at Black Sheep Brewery, in Masham and online.
The launch of Black Sheep IPA follows on from the successful rebrands of Black Sheep’s best-selling bottled ales – Black Sheep Ale and Golden Sheep Ale – with Black Sheep IPA featuring a similar labelling set.
Jo Theakston, Sales and Marketing Director at Black Sheep Brewery, said: “Black Sheep IPA is an exciting Yorkshire beer with plenty of juicy hop appeal, reminiscent of the highly hopped IPAs that were exported to India over two centuries ago.
“It is another exciting addition to our growing flock of bottled ales and example of more quality innovation from our brewing team. We are hopeful Black Sheep IPA will join Black Sheep Ale, Golden Sheep Ale and Riggwelter and develop into another of our flagship bottled beer brands.”