A group of East Yorkshire pea farmers are to feature on a new Channel 4 series highlighting the process of getting our food from field to fork.
The new series aims to highlight the reality of the most vital of commercial processes: the journey undertaken by the food we eat, from its source to our plates and next week’s episode will take viewers from farm to freezer, as they highlight the process of a supermarket staple, the frozen pea.
Yorkshire Peas, who are the only farmer owned and operated brand of frozen peas on the market and pride themselves on the quality and full transparency in their farming.
Matthew Hayward, Director of Yorkshire Peas said, “We’ve always been proud of what we grow, and we hope this programme will help consumers consider the hard work, science and graft that goes into producing great food.”
“Our peas are grown on 40 family farms based in the Yorkshire Wolds and farmers are fully in control over every step of the process, including our freezing facility which is owned and operated by one of our farmers. Yorkshire Peas is a unique farmer lead business, fully in control of every step of the growing process.”
“Knowing where your food comes from is more important than ever in a global market. Children are increasingly distanced from food and farming and it’s heart-breaking to think that some kids think peas are made in a factory. We want to show consumers the story around frozen peas and highlight not only how they grow, but who the farmers are behind growing this British freezer staple.”
“Local food” should not be confined to some muddy carrots at the local Farm Shop. It should extend to how most of us cook, shop, and eat. What consumers don’t always consider is that much of the frozen vegetable offering in the supermarkets is not British grown. Yorkshire Peas is all about giving consumers a choice to support the British Farming industry.”
Yorkshire Peas are sold in selected regional Tesco stores, all Booths stores and good independent retailers and farm-shops across Yorkshire.