The team at a farm shop in the heart of the Yorkshire Dales have unveiled new branding and packaging to support their award-winning range of cured meats.
Traditional butchery, charcuterie and salumi producer Wildman Charcuterie, part of Town End Farm Shop based in Malhamdale, won the opportunity of a complete rebrand through Deliciously Yorkshire, working alongside Bradford based Parker Williams Sun Branding.
The fifth-generation family business, run by Chris Wildman and team, have been producing charcuterie using home reared and locally sourced meat for over 20 years. Picking up many prestigious industry awards over the last two decades, most recently they were awarded 2 Gold Stars at the Great Taste Awards for their Yorkshire Gin Coppa and Longhorn Bresaola.
Owner Chris said: “The rebrand has been a great opportunity to rethink our packaging and make it reflect how far the business has come.
“We’re proud of our provenance, quality and heritage and the team at Parker Williams Sun Branding worked closely with us so that the branding and packaging really reflected this and made our products stand out.
“We’re absolutely delighted with the result and can’t wait to share them with our customers here at Town End.
Alongside the Farm Shop and charcuterie businesses, the team also offer a range of hands-on courses throughout the year including Pork Butchery, Charcuterie, Salumi and Sausage making training held in their purpose built on-farm butchery.
For more information and to book a course online visit wildmancharcuterie.co.uk