Annabel’s Deliciously British

Get to know more about Annabel’s Deliciously British…

Annabel Makin-Jones was at university when she decided to grow premium strawberries with her father on their family farm in the heart of Yorkshire. Establishing a reputation for excellence, her strawberry enterprise grew rapidly to supply top restaurants and retailers with the finest UK strawberries. Over a decade later, she founded Annabel’s Deliciously British – a food brand that produces exquisite products for people who care about taste and provenance.

Today, Annabel’s Deliciously British is one of the best-selling brands in Booths, the chain of high-end supermarkets in the north of England, and supplies Ocado, the world’s largest dedicated online supermarket, as well as a growing list of premium food and beverage retailers and restaurants.

Our Products

Our range of products – fresh fruit, flowers, preserves, yoghurt, honey, and even gin – has developed organically from our roots as strawberry growers.
Firstly, jam. With our zero-waste policy, we started to use any less-than-perfect fruit to make Annabel’s zingy strawberry jam – a product that stands out amongst almost all other strawberry jams in the UK for being 100% British.

From jam, the Annabel’s range quickly expanded to include preserves – our strawberry chilli chutney is notorious – and, in 2019, we partnered with an historic grower in Yorkshire’s celebrated rhubarb triangle. Forced rhubarb is regional delicacy and, by bringing it into more homes, Annabel’s is improving consumer awareness whilst championing local needs.

Since 2019, our range has grown apace to include bouquets of British flowers (premium daffodils and agapanthus), fresh produce including cherries, an extensive list of preserves, the products of collaborations with local yoghurt and gin makers, and – because if there’s one thing we couldn’t do without, it’s our bees – honey.

Inspired by the astonishing diversity of the land around her, in 2019 Annabel founded our sister company, Tame and Wild, which produces fruit- and botanical-infused sparkling drinks. Using our wonky fruit, these infusions are unreservedly grown up in flavour, but refreshingly alcohol-free.