Ice cream maker celebrates expansion and launch of new look.
Wensleydale based ice cream makers Brymor Dairy Limited, are celebrating after winning two new supermarket contracts to supply Booths and the Co-Op.
The wins coincide with a rebrand for the company that has been trading since 1984 and is thought to be one of only five producers in the UK making ice cream on the farm from its own herd of pedigree Guernsey cows.
Brymor who already supply both Morrisons and Waitrose and is stocked in some 300 independent retailers will now extend their reach across the Pennines into Lancashire where 31 of Booths 33 stores are located. The supply to 131 Co-Op stores across Yorkshire and the North East will increase availability in Brymor’s heartland where it has a loyal customer base.
The ice cream, whose distinctive flavour is down to the higher levels of butterfat which gives it such a creamy taste is now available in 30 different flavours and coupled with the brand’s farming roots and handmade production techniques has made it a firm favourite with ice cream lovers.
The new brand aims to celebrate the unique qualities of the product and appeal to consumers who recognise and value of both provenance and flavour in their products. It will also allow Brymor to continue its plans to keep expanding across the North of England.
Brymor’s Managing Director Paul Hodgson said “We wanted our new brand to tell our story as a farming business which really cares about the cows that produce our milk and the simplicity, unique quality and genuine nature of our ice cream. We are excited to be recognised by leading supermarkets as well as independent retailers and our new brand will help us progress with our plans for growing sales both regionally and nationally”.
In addition to supplying retailers, Brymor’s own Ice Cream Parlour at High Jervaulx Farm is a popular visitor destination which serves all 30 different varieties of ice cream and attracts more than 300,000 visitors every year.