Shipley based firm, *Just Desserts*, award winning bakers and pâtissiers to the hospitality and foodservice industry, has forged its first wholesale partnership with Chorley, Lancashire based speciality food distributor, FDP Fine Foods Ltd. The collaboration is part of Just Desserts growth strategy to increase its distribution beyond Yorkshire.
Family run FDP Fine Foods will introduce a selection of high quality, handmade cakes from Just Desserts into the North West, including its original and best selling chocolate fudge cake, across sectors covering local authorities, universities/colleges, cafes/delis and garden centres, a key growth area.
Commenting on the alliance James O’Dwyer, managing director, Just Desserts said: _”We selected FDP Fine Foods because we see many similarities between our two companies. We are both independent, family run businesses with a quality track record. We looked to partner with a wholesaler that is as passionate about our desserts as we are and who works with high end, discerning customers. We run our own fleet of temperature controlled vehicles, which is growing, but currently services only the Yorkshire region, so this partnership will support our expansion plans.”_
Paul Ackroyd, managing director, FDP Fine Foods said: _”We are delighted to be working with Just Desserts, which has a 26 year track record and an enviable reputation for producing the highest quality desserts. This collaboration brings our customers greater product choice and provides them with beautiful handmade cakes that they can be proud to call their own. We have strict ethics in the way we think about products and everything we stock, we are passionate about. We know Just Desserts cakes will be a huge success with our customers. We look forward to developing a long term relationship with James and his team.”_
Just Desserts was established by James O’Dwyer and his wife Carol in 1985 when they made their first handmade cake at the famous Salts Mill, Saltaire, Bradford and has since gained a first class reputation for providing the hospitality and food service industry with a range of high quality handmade desserts and quiche. The company now boasts 17 staff and moved to larger premises in Shipley in 1989 to meet demand, before expanding further in 2007, investing £50,000 to double the size of its base.