Craft Distilleries Unveil #ActuallyMadeIn Campaign to Champion Authenticity 

Craft distilleries from across the country have come together to launch the #ActuallyMadeIn campaign, an initiative aimed at dispelling doubts surrounding the origins of artisanal spirits.

In an industry where authenticity is often questioned, the campaign will stand as a beacon of integrity for consumers and address the challenges craft distilleries face in verifying the authenticity of their production.

Karl Mason, Director at Masons of Yorkshire said: “At the heart of the #ActuallyMadeIn campaign lies a celebration of craftsmanship and transparency.

“It’s not just a campaign; it’s a call to action. We’re proud to join Manchester Gin in encouraging support for the craft distilling community. We are #ActuallyMadeIn Yorkshire.”

Founded by Karl and wife Cathy, Masons of Yorkshire is known for its authentic and traditionally crafted spirits. With an impressive collection of 140 international awards, Masons stands proudly as one of the most decorated gins and vodkas globally, a testament to its unwavering commitment to excellence.

Manchester Gin and its partners extend an invitation to distilleries across the UK and beyond to participate in the #ActuallyMadeIn campaign, encouraging them to showcase their daily operations, share behind-the-scenes content, and narrate their unique stories. By utilising the hashtag #ActuallyMadeIn, distilleries can proudly declare their origins and contribute to the conversation.

Cathy Mason added: “As proud members of the spirits industry, we stand united with Manchester Gin to champion transparency, craftsmanship, and the incredible individuals shaping the world of spirits.

“Let’s peel back the label and discover the heart of the spirits we love – because authenticity is not just a claim, but a commitment.”

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