Britain’s first charitable food hall, Fodder, run and championed by the Yorkshire Agricultural Society to showcase local produce, is set to trial a new *Seriously Good* home baked range of sharing and treating products from *Lottie Shaw’s*, a Yorkshire family bakery with more than 100 years heritage.
Elland, West Yorkshire based Lottie Shaw’s is committed to hand baking to traditional family recipes passed down through generations and has created new products as part of its new Seriously Good home baked range. The products, available in small slabs, are ideal for sharing with friends and family and great for picnics, including Millionaire Shortbread made with an all butter base and milk Belgian chocolate; Chocolate chip Flapjack, Currant Pasty, Tiffin with milk Belgian chocolate; Cherry Shortbread; Bakewell Tart and All butter shortbread biscuits (5pkt).
The new range will be trialled at Fodder from May with the most popular lines rolled out and further new products introduced following customer feedback. Fodder, based on the Great Yorkshire Showground in Harrogate, sells only the very best food and drink from the region and acts as a shop window for local farmers and producers, giving a crucial local market for their produce.
Charlotte Shaw, director of Lottie Shaw’s said: _”We know there is a growing trend for more traditional, home baked products and are confident that the new Seriously Good range will be well received by customers at Fodder. Despite economic difficulties, home baked goods remain an affordable indulgence or mini treat and customers are comforting themselves with all manner of nostalgic goodies they remember from childhood.”_
Heather Parry, managing director, Fodder said: _”We discovered this small craft bakery tucked away in the back of Elland, West Yorkshire, which made authentic handmade baked goods and knew we had to have their products at Fodder. We already stock Lottie Shaw’s wonderful Yorkshire Parkin and seasonal lines and we are delighted to trial the new home baked range. We look forward to the reaction of our customers, who are very discerning and look for only the best quality.”_