Bedale based HECK! has launched a new range designed to take the hassle out of midweek cooking.
Its Easy Mince range combines seasoned meat with vegetables and other ingredients, giving busy households a head start on spaghetti Bolognese, cottage pie and chilli con carne and bridges the gap between cooking from scratch and reaching for a ready meal, with all the ingredient preparation, chopping, seasoning and mixing already done.
Home cooks simply add a few finishing ingredients, such as tinned tomatoes, pasta or mashed potato, depending on the chosen dish.
HECK! co-founder Jamie Keeble said: “Mince can be one of the most useful and cost-effective ways to put protein at the heart of a family meal, but shoppers still have to decide what to make with it and then buy, chop and measure everything else. We wanted to do more of that work for them.
“Our new seasoned mince gives people a proper head start on the meals they already know and love. It removes the hassle without taking away the enjoyment of cooking, so even on the busiest evenings, dinner feels sorted.”
The range is available at Tesco and Asda, with selected varieties launching at Ocado later this month. For more information visit www.heckfood.co.uk