East Yorkshire based butchers A. Laverack and Son Ltd have launched a new pre-packaged range of their much-loved products into convenience stores.
The family run butchers and bakers, who have stores in Holme-on-Spalding-Moor and Pocklington as well as a new concession in Wetherells Department Store in Selby, have created the range in response to changes in both legislation and post-covid shopping habits which has seen many convenience retailers move away from traditional bake-in-store items.
The new range will include favourites such as traditional and flavoured shortcrust and flaky sausage rolls, individual pork pies, scotch eggs, meat pies and pasties, all hand-made by their experienced team, using high quality, locally sourced ingredients.
Director Amy Laverack said: “This range is something our team have wanted to launch for a while since implementing our sausage roll line in 2016 which enabled us to produce a higher volume of products each day.
“We’ve found post-covid that the way in which a lot of convenience stores are able to display and sell ready-to-eat products has changed drastically and so the new range has been created to make stocking our products more accessible and easier in light of these changes.”
“Our new range offers both retailers and shoppers a quality, convenient and locally sourced alternative. The smaller range focusses on our most popular products and allows the retailer to continue to stock them in a more convenient, pre-packaged way.
“We’ve designed our packaging so the customer is able to see the hand-crafted quality of the product inside as well as having all the necessary ingredient and allergen information to hand. They’re quick and convenient and perfect for customers who need to grab a quick bite to eat without compromising on flavour or quality.”
Founded over 150 years ago, the business has grown and developed over the last 25 years, first opening Holmemade Bakery and more recently in 2018 their flagship store in the centre of Pocklington and just last month opening the doors to their concession as part of Wetherells in Selby. The wholesale arm has also expanded with the business now supplying retail outlets, cafes, pubs, restaurants and farm shops across Yorkshire and North Lincolnshire.
Amy continues: “Quality ingredients, sourcing locally and reducing food miles are really important to us in every area of the business and the new ready-to-eat products are no exception. We’re really excited that the range is now available at petrol stations across East Yorkshire to a wider customer base and we’re looking forward to expanding the range as well as the number of stockists over the coming months too.”
For more information on Laverack’s range of products and where to find them visit www.laveracks.co.uk