*It’s in the genes!*
Lottie’s family have been baking in West Yorkshire for over 100 years. Her father, a master baker has been baking for over 50 years and his skills and knowledge have always been a real inspiration to her. So in 2008 Lottie, who had been working for international beverage brand Diageo, came back into the family business along with her husband Ian and it’s here that the Lottie Shaw’s brand was born.
Lottie applied the brand knowledge she acquired at Diageo to the bakery industry and decided they needed to use her family’s baking talent to create range of premium, packaged products, using traditional recipes and tons of provenance.
Their traditional recipes and packaging reminiscent of brown paper wrapped parcels, has proved to be a winning combination, gathering fans from across Yorkshire and beyond. The bakery employs over 20 staff who are responsible for baking and packaging their delicious cakes and biscuits, which includes hand tying all the bows on their Seriously Good Yorkshire Parkin.
Lottie says: “With our “Yorkshireness” being such an important part of the brand, being members of deliciousyorkshire is very important to us. It’s a nice feeling to be members of an organisation who share similar values and are as passionate about Yorkshire food and we are!”
In 2013 Lottie Shaw’s did the double at the Deliciouslyorkshire Awards, winning both the best bakery product category and Supreme Product for her Seriously Good Yorkshire Parkin.
The judges said: “Both the product and packaging look great and the taste is superb. We’d definitely have a second piece”
*Getting ready for Le Tour!*
With Le Grand Depart coming to Yorkshire at the beginning of July Lottie has been getting in gear to make the most of this once in a lifetime opportunity for Yorkshire.
Lottie commissioned Lowry-esque artist, Kevin Haynes to create a unique painting entitled ‘On Your Bike’, featuring a bike race speeding through an industrial cotton mill town, with working class onlookers standing in front of a Lottie Shaws’ bakery front.
Lottie says: “When our family first started baking in Yorkshire the mill workers would visit our shops every day to buy their hand baked goods.” says Lottie, whose family Yorkshire Parkin recipe is more than a hundred years old.Â “We linked up with local artist Kevin Haynes because he portrays northern industry in such a wonderful way which we feel is relevant to our brand and heritage.”
The as well as creating 50 limited limited edition prints ‘On Your Bike’ has been used to create some special edition coffee mugs and a wrap for the packaging of Lottie’s award winning Parkin. While the world renowned bike race is still weeks away, Lottie’s mug and Parkin gift sets are already like hotcakes!
On top of this she’s created a limited edition bicycle biscuit (for each one sold a donation goes to Marie Curie Cancer Research) and Yorkshire Parkin Flapjack, which makes the perfect fuel for cyclists tackling the grueling hills of the 2nd stage of Le Grand Depart.