North Yorkshire Pork Pie makers, Vale of Mowbray have announced the winner of their bid to find the people’s favourite pork pie condiment.
Based in Leeming Bar, North Yorkshire, the team launched their ‘Condiment World Cup’ with daily public votes across their social channels culminating in one product being crowned the champion of the people.
With the likes of Branston Pickle and Hellman’s Mayonnaise being featured amongst a range of independent producers, the eventual winner was decided by a public vote and was announced as Calder’s Kitchen ‘Sillylilli’, made by the family-owned North East based company producing condiments using family recipes.
Marketing Manager, Jason Crowe said: “It’s been an exciting three weeks with people from all over the UK and indeed the world getting involved, and some cracking banter between the brands along the way.
“To see the winner being an independent, family-owned business from just up the road was a wonderful surprise, but based on tasting the product here at HQ it was well deserved.”
Established in 1795, Vale of Mowbray, who bake over 1.5 million pies each week, held a three-week campaign seeing various ‘play offs’ between products, and allowing the public to vote via social media to determine the final champion.
Mark Gatenby, Managing Director at Vale of Mowbray said: “I’m thrilled to see a local product come out on top, and have to agree that it does match perfectly with our pies. We’re in talks with Calder’s Kitchen to see where the result might lead, but for now – a great result for an inspirational independent business.”
Andrew Calder, Managing Director of Calder’s Kitchen said: “It was great to be involved in the campaign and an honour to be selected to take part, but to see our family recipe crowned the overall winner – it would make grandad so proud. Thank you to all who took part, and here’s to putting the North on the map!”
For more information about Vale of Mowbray and where to buy their products in the region visit www.valeofmowbray.co.uk