Sales soar at Driffield poultry business following TV appearance

Sales soar at Driffield poultry business following TV appearance

The team at an East Yorkshire poultry business is celebrating after an appearance on a national lifestyle and cookery programme prompted unprecedented levels of online sales.

Chef and TV presenter James Martin created a recipe using chicken from Middleton on the Wolds based Soanes Poultry and interviewed MD Ben Lee for his Saturday Morning show on ITV.

Following the broadcast, online sales for the business’s higher welfare, free range chicken soared to 20 times the level of a typical weekend.

Ben said: “Being filmed was a daunting experience, but James and his team were extremely helpful and put me at ease. Any nerves disappeared when I heard James and chef guests Tony Singh and Michael Caines praise the ‘amazing flavour’ and ‘beautiful texture’ of our chicken in the Chicken with Vermouth and Picada dish that he created.

Malton-born James Martin’s Saturday Morning is filmed at his home and delivers inspirational recipes for the weekend, interviews with food producers, cooking hints and tips and celebrity guests.

Ben continues: “We’re very grateful to James and the team for helping to spread the word about our award-winning Yorkshire chicken that’s only available from independent retailers and our online shop,

Soanes Poultry was founded by Tom Soanes and has been rearing and preparing chicken since 1947 and now sell to butchers and independent retailers throughout Yorkshire and to wholesalers and catering butchers nationwide.

For more information about Soanes Poultry