Yorkshire family-run bakery, The Topping Pie Company, is set to launch a ‘deli to go’ range under its new Maggie’s sub brand at this year’s Farm Shop & Deli Show (18-20 April), NEC, Birmingham, aimed at independent, speciality retailers from forecourt to farm shop.
The new range named after Maggie Topping whose family recipes and passion for home baking inspired the growth of the pie business, features 7 lines in new flow-wrapped packaging with product identification sleeve in eye-catching pastel rainbow colourways.
Products include 190g Chilli pork pie; 190gTraditional pork pie, 190g Family pork pie, Half Huntsman pork pie (210g); Half Yorkshire Farmers pork pie (210g) and two varieties of quiche (Cheese and Onion and Quiche Lorraine).
Handcrafted at the Doncaster bakery using premium quality British Red Tractor pork meat and locally sourced ingredients, the Maggie’s range offers a ‘just like home’ appeal.
Matthew Topping, sales director, The Topping Pie Company said: “As farm shops, independent delis and speciality retailers become ever more competitive, they are looking for quality products that give food to go counters a real point of difference. We believe our new Maggie’s range will appeal to foodies looking for a wholesome, homemade snack or lunch on the go and with our brightly coloured packaging will catch the eye of customers.”
The Topping Pie Company will also unveil new colour coded packaging for its speciality pork pie range, featuring the bakery’s contemporary new logo and imagery on the box with a window to showcase each product.
The Topping Pie Company diversified from a small family butchers shop founded in1961 to a multi-award winning speciality pie business supplying a wide range of handcrafted products to retail, independents, wholesale and export customers – but it still retains its traditional family roots and the original market butchers shop.