VERNER WHEELOCK UNVEILS NEW CORPORATE IDENTITY AT FOODEX STAND G281A

Food industry training specialist, Verner Wheelock, will be exhibiting at Foodex for the very first time this year. The award-winning company, whose client list reads like a ‘who’s-who’ of food manufacturers and retailers has chosen the exhibition to unveil its new corporate identity.
Managing Director, Alison Wheelock, said “We’re really pleased with the new branding and felt that Foodex was the ideal opportunity to launch it. We have recently extended and completely refurbished our training facilities, which comfortably accommodate up to 14 delegates at a time and also incorporates the latest state-of-the-art audio visual equipment. A change of corporate identity to one which truly reflects what we stand for seemed the next obvious step.”
The new branding, which retains the familiar green and grey colours, gives a fresh, contemporary, feel which is in keeping with Verner Wheelock’s innovative and forward-looking approach to training. The petal device of the logo represents movement and learning in a dynamic, modern and flexible way, and forms a ‘VW’ shorthand.
The segmentation of the petals also denotes the eight areas of training and services provided by Verner Wheelock:

• HACCP
• Auditing
• Food Safety
• Health & Safety (*new)
• Nutrition
• Specialist
• Ethical Trading
• Consultancy

Verner Wheelock offers a wide choice of courses from basic to advanced levels and is a registered training centre for CIEH, FDQ, HABC and RSPH. The core offer is HACCP, Food Safety and Auditing training aimed at food and drink manufacturers working to achieve or maintain BRC accreditation. Specialist courses include ‘Training the Trainer’, ‘Creating Savoury Flavours’, ‘Managing Food Allergens’ and ‘Creative Legal Labelling.’ New to the Verner Wheelock offer is Health & Safety training with additional courses planned for this year including FDQ Level 2 Health & Safety for the Food Supply Chain’, COSHH and Manual Handling, all are offered initially as in-house courses.
Next year Verner Wheelock will be celebrating its 25th anniversary. Over that time it has built up a reputation for being a specialist food industry training provider, with delegates achieving excellent pass rates. Verner Wheelock trainers are of the highest quality, being both knowledgeable and having direct food industry experience. Accredited or bespoke training takes place either in-house or at the consultancy’s comfortable, informal training facilities surrounded by beautiful countryside in the Yorkshire Dales and represents superb value for money.
Visitors to Verner Wheelock at Foodex Stand G281A, (partnering with the National Skills Academy for Food and Drink) will receive special discounts on 2014 courses. The offer is also extended to visitors from the Farm Shop and Deli Show which is running concurrently with Foodex.
For details of all forthcoming courses, please visit “www.vwa.co.uk”:www.vwa.co.uk or “www.vwa.co.uk/foodex”:www.vwa.co.uk/foodex to register for the show.