West Yorkshire Bakery Launches New Look

West Yorkshire Bakery Launches New Look

Award winning Shipley based bakery, Just Desserts has unveiled a new brand identity to reflect its cake-baking know how and Yorkshire roots.

The contemporary new logo and redesigned product brochure has been created by Leeds-based design agency, Electric, with the refreshed layout and style designed to appeal to a much wider audience. 

The family-run bakery plans to roll out the new branding across its signage, delivery vans and product packaging in the near future, as well as launch a refreshed new website.

James O’Dwyer, Managing Director, Just Desserts said: “We are an established business with more than 30 years expertise serving the foodservice and hospitality markets with our handcrafted premium cakes and desserts.  We decided our branding was in need of a refresh to reflect our modern bakery and to appeal to a wider and growing client-base. 

“We met Electric at a fine food trade show in 2018 and were impressed with their design approach.  We wanted to work with a local agency to help us spread the word about our premier products and gave them the redesign brief to see what they could cook up.  We are delighted with the eye catching new branding which aptly embraces both the character and quality of Just Desserts.”

Just Desserts delivers its range of more than 130 different products and award-winning desserts across the north of England and the Midlands.