York based ice cream launches new-look packaging.

An award winning York based ice cream manufacturer has collaborated with a local graphic designer to revamp their pots ahead of a busy summer season.

Yorvale new branding 2016Fans of Yorvale ice cream, which is produced on farm at Acaster Malbis will now be able to take home their favourite frozen treat packaged in a pot with a fresh new look which reflects the company’s unique selling points of stress free cows, natural flavours and colours and locally sourced ingredients.

Lesley Buxton, director of Yorvale, said: “The new packaging is designed to stand out on the shelves. The last time we made any changes was around five years ago so we wanted a contemporary, appealing and unique update.

“We’ve worked with Francesca Cann from Cann Creative before and we knew she would be able to update the overall look for us while staying true to our brand values.”

The new design has been personalised with photographs of Yorvale’s own cows and incorporates an updated version of their logo. It also features a lighter palette of pastel colours complemented by illustrations depicting the ice cream ingredients.

Ms Cann, who has 14 years’ experience in packaging design for artisan food producers said: “Yorvale produce quality products and it’s always a pleasure to work with them as it’s a brand I know and love.”

The new look ice cream will also be available at York Race Course this summer after Yorvale were awarded the contract to supply the prestigious venue which is just 3 miles from the farm, for the ninth year in a row.

Yorvale ice cream is also available from Tesco and Waitrose as well as a number of independent shops around the region.