Family run, Shipley based bakers and patissiers, Just Desserts, has won a prestigious Great Taste Award for its traditional British favourite fruit cake. The Landlord’s Fruit Cake, made with Timothy Taylor’s Championship Landlord bitter, has picked up a 2 star Gold rating. The Great Taste Awards, organised by The Guild of Fine Food, is the UK’s most renowned food awards employing the country’s most rigorous judging system to ensure the fairest, accurate and trusted results.
The bakery, which produces handmade desserts for the hospitality and foodservice markets, tried a number of recipes before it was happy with the quality, texture and taste combination of mixed fruit and classic, strong pale ale.
Commenting on the award, James O’Dwyer, managing director, Just Desserts said: “To win a Great Taste Award is to speciality food what Michelin is to fine dining and is a proven fine food Oscar. We are absolutely delighted to have been given this accolade for our fruit cake and I’m so proud of the team. This is an acknowledged benchmark for speciality food and drink and displaying the Great Taste Awards logo is the sign that customers are buying food they can trust and helps us to differentiate our product from the norm.”
The 2012 Great Taste Awards attracted a record number of entries. In total, more than 8,800 food and drink products from more than 2,500 companies were blind-tasted, tested and discussed during two months of intense judging by more than 350+ judges, comprising fine food retailers, food writers, chefs, restaurant critics and industry experts.
The Guild of Fine Food recognises that the standards of food and drink in the British Isles are going from strength to strength, year after year, proving that for those who enjoy great food – it’s there to be discovered. The Guild has worked hard to ensure the judging process is as robust as possible. Judging teams are balanced in terms of experience, background and even gender and every Gold Award winning entry has been independently proven to be of the highest standard.