Yorkshire Chorizo has been unveiled as the latest flavour in Pipers Crisps’ range of tasty, gourmet crisps. All Pipers Crisps’ flavours are sourced from carefully selected, passionate, artisan producers – and their new Chorizo flavour is no exception. It originates from Kirkby Malham, Yorkshire, where specialist farmer and butcher Chris Wildman rears his rare-breed Oxford Sandy & Black pigs and creates unique Yorkshire Charcuterie in the on-site butchery.
Chris takes up the story. *”We were delighted when Pipers Crisps first suggested that our Chorizo would make an ideal flavour for them. Their award-winning crisps are renowned not only for their excellent taste, but also for the provenance of their flavours. They had been looking for a meat flavour for some time and they decided that our Chorizo would be the perfect taste for their crisps – a distinctive, strong flavour without being too salty,”* he adds.
Chorizo is a dry-cured sausage traditionally made in Spain, Portugal and South America. There are many different recipes – ‘Kirkby Malham’ Chorizo contains coarsely ground pork, hand-mixed with smoked paprika, pepper, garlic and ginger. Once the mix has been prepared and put into its skin, it’s hung for three weeks to dry and cure – the end result is well worth waiting for. Chris explains the provenance behind their Chorizo: “This isn’t a large-scale business – it’s all about quality rather than quantity. We carefully combine the finest ingredients, local where possible, and take the time to produce a true artisan product. Our products are very well received by our customers and we are proud to have won the ‘Local Producer’ award at the Yorkshire Life Food & Drink Awards 2011-12,” Chris adds.
Alex Albone, Managing Director of Pipers Crisps, is delighted to have found such a suitable source for their Chorizo flavour. “When I visited Chris Wildman at his family-run enterprise, where there are three generations working together, I knew I’d found the taste and provenance I was looking for. Chris himself is a fifth generation butcher, so he knows a thing or two about meat. The on-site charcuterie is really exciting. Chris uses only British, rare-breed, outdoor reared pigs to produce a range of hams, bacons and sausages – including Chorizo – for local businesses and farmers’ markets.”
Kirkby Malham Chorizo is the first new flavour to be introduced by Lincolnshire-based Pipers Crisps for several years, as Alex explains: “Unlike many crisp manufacturers, we don’t go in for fashionable or seasonal flavours – we’re only interested in long-term relationships with specialist, artisan flavour partners. Our range now includes eight great flavours, so there’s something for everyone.”
Yorkshire Chorizo Contact Details: Tel 01729 830727,
Twitter @cwildman “Paganum”:www.paganum.co.uk