Yorkshire Crisps Launch New Drum Packaging

The Yorkshire Crisp Company has completely redesigned its packaging for its range of 100g drums, with the focus on the heritage of Yorkshire where the crisps are produced.

Said Tim Wheatley, of the Yorkshire Crisp Company; “We wanted a fresh, new look for the drums but without losing the traditional feel of Yorkshire which is so important to this brand.”

“Our products are now recognised through our unique drums and the re-sealable lid allows consumers to dip in and out, with the gourmet crisps staying fresh. They have a long shelf life of seven months (unopened).”

Each drum features a vintage-style photograph connected to Yorkshire and the Sweet Chilli and Lime flavour now features an image of the last tram to run in Sheffield – the home of Yorkshire Crisps.

Yorkshire Crisps are also available in single 40g foil bags as well as 150g large sharing foil bags and 500g catering packs (selected flavours only).

For further information contact The Yorkshire Crisp Company on 01909 774411 or visit www.yorkshirecrisps.co.uk