A Yorkshire family run spice company are celebrating after expanding their partnership with a prestigious supermarket chain.
Rafi’s Spice box, who make and sell a range of hand blended curry packs, have announced the opening of two new concession stands at Booths stores in both Knutsford and Fulwood following on from the success of their original site in the Burscough store.
Family run Rafi’s, currently have 3 standalone stores in York, Harrogate and Leeds as well as a mail order arm to the business and this year sees them celebrating their 30th anniversary, since Rafi Fernandez started the business in 1989 – opening her first shop in Suffolk before heading north to Yorkshire and opening their very recognisable purple shops across the county.
Booths customers will be able to choose from over 50 spice recipes which are hand-blended in store and can be tailored to their desired heat strength and taste preferences, perfect for creating authentic Indian dishes and flavour combinations at home.
Matthew Bruno, Booths Brand and Innovations Manager said: ‘’Following the success of our first
concession stand in Burscough we’re delighted to be able to bring this concept to Knutsford and Fulwood.
Our customers will be able to hand-create their own perfect spice blend with the help and expertise of the Rafi’s team – a service that extends beyond that of a normal visit to a deli or supermarket. The team have a wealth of knowledge to share with our customers which we hope will leave them feeling inspired to try something new, and we’re hopeful that the partnership will create a more dynamic shopping experience.’’
Lee Fernandez, co-owner of Rafi’s Spicebox said: ‘’Rafi’s and Booths are both family-run businesses built on the promise of providing good food – we’re real foodies and can’t wait to share our passion for honest, hand-made healthy food with more Booths customers.”
“Alongside stocking a selection of premium brands from soft, doughy naan breads to tangy and
moreish pickles and chutneys, we can also recommend how to introduce seasonal produce into their dishes, or even help with recommending the best meat or fish for a truly flavoursome combination.’’
For more information on Rafi’s Spice Box products and to buy online visit www.spicebox.co.uk