Yummy Yorkshire announces sponsorship of top West Yorkshire triathlete

Huddersfield ice cream producer Yummy Yorkshire has announced that it will be supporting West Yorkshire triathlete Liz Burrows as she races towards her goal of qualifying in the World Age Group Championships.

The help from Yummy Yorkshire will allow Liz to train and attend races across the UK and Europe alongside her studies for an MSc in Psychology of Sport and Exercise at Leeds Met University.

Liz, who is 30 and lives in Pontefract, has already made a name for herself since she took up triathlons four years ago. 2011 saw her compete for the first time at an elite level in the British Super Series, having previously medalled nationally and internationally as an age group athlete.
Her goals for this season are to once again race in the British Super Series and the French Grand Prix, race the epic Alpe d’Huez Triathlon as well as qualify for the World Age Group Championships with the hope of winning a medal.

Commenting on the sponsorship Liz Burrows says: “I am really excited to be working Yummy Yorkshire this year. This sponsorship is fantastic for me, it relieves a financial burden and allows me to really focus on my training and fitness.

“Not only are they supporting my race season and helping me pursue my dream of racing as an elite triathlete in 2013, I will also receive tubs of their delicious ice cream, which is always a treat but especially after a hard training session.”

Louise Holmes, co-founder of Yummy Yorkshire adds: “We felt sponsoring Liz would be a good fit as she is a big Yummy Yorkshire fan and we are trying to do our bit to get people fit and active. As we all know, ice cream is an indulgent treat and as with everything in life, it’s about balance.

“Liz has a great attitude towards exercise and fitness and she is an inspiration to others. We wanted to do our bit to get her name established in fields wider than the triathlon circuit and who knows, we might all get inspired to do a little bit more!”

On August 25, Liz will be helping Yummy Yorkshire host its first ever Family Fun Run. The course will be just under ¾ mile around a large field on the Yummy Yorkshire farm with fun obstacles en route. Liz will perform a short warm-up routine to get everyone in the mood then she will help start the race. Yummy Yorkshire is hoping to raise valuable funds for the Sick Children’s Trust along the way.

The ice cream producer is already supporting the Sheffield-based charity during April donating 20p from each chocolate cone sold this month as part of their ‘Big Chocolate Tea Party’ campaign.