Huddersfield ice cream maker Yummy Yorkshire has become an official partner of the Huddersfield Giants’ ‘Side by Side’ charity campaign.
The campaign, which was launched in April works to raise money for the Yorkshire Regiment Benevolent Trust and the Royal Artillery Charitable Fund along with the Giants’ own Talent Builder Programme.
Yummy Yorkshire has pledged its support to the campaign, providing sponsorship in addition to having a physical presence at upcoming Side by Side events, the first one being the Giants’ Celebration Game on Sunday 23 June.
The game against Leeds Rhinos is always one of the biggest matches of the Huddersfield Giants’ season and was chosen by the Super League Club as the perfect opportunity to celebrate all things ‘Side by Side’ and armed forces.
The event will see Yummy Yorkshire showcasing its newly refurbished retro ice cream trailer in the Side by Side zone in front of the John Smith’s Stadium. On offer will be a selection of seven flavours of artisan dairy ice cream for fans to buy.
In addition, the armed forces will be providing a host of activities to do on the day including a paintball range, climbing wall, modern and heritage weapon stands and equipment plus much more.
Yummy Yorkshire will also be supporting the Huddersfield Giants’ fundraising 20/20 cricket day on Sunday 18 August at Lascelles Hall Cricket Club.
The family cricket day, which was held for the first time last year, will see a team of Giants ‘select 11’ players face off against a combined military team with all funds raised at the event being donated to the ‘Side by Side’ campaign.
Speaking about the partnership Jeremy Holmes, co-founder of Yummy Yorkshire says: “Yummy Yorkshire is very proud of its Yorkshire roots; our ice cream is made in Yorkshire by Yorkshire folk so what better than to support the Yorkshire Regiment & the Yorkshire Gunners. The fit made sense to us and we are keen to support the hard work of the Huddersfield Giants.”
Huddersfield Giants Business Development Manager Robbie Hunter-Paul adds: “The aim of the Side by Side campaign is to create events and activities that allow the Huddersfield and Yorkshire community to come together and raise funds for all three of these important causes and organisations in a way that is relaxed, engaging and fun for the entire family.
“Yummy Yorkshire being a successful, family-orientated business on our doorstep therefore seemed a perfect partner to the campaign. Not only will their support help raise funds for the armed forces charities and our own talent builder programme but their ice cream will undoubtedly go down a treat with fans on event days too!”
To keep up to date with all things ‘Side by Side’ you can follow the campaign on its twitter page, @SidebySideHG or keep updated via the Giants website on www.giantsrl.com.