Funnyman, writer and musician, Ade Edmondson recently visited a Yorkshire craft bakery with more than 100 years heritage to meet the family behind its award-winning Yorkshire Parkin. Elland based Lottie Shaw’s welcomed the Ade in Britain tv presenter as part of his county to county travels in his mini caravan to sample the best food Britain has to offer.

Ade, who has a real interest in good food and its provenance, was keen to meet local producer Charlotte Shaw and taste some of her traditionally handcrafted Seriously Good Yorkshire Parkin, made to a 100 year old family recipe, which has been passed down through generations. The company will feature on ITV’s Ade in Britain series which is being filmed at the moment.

Eager to find English food that has disappeared off the radar, Ade returns to his home county where he learns how to make authentic Lottie Shaw’s Yorkshire Parkin, a ginger cake baked using oatmeal and a perfect blend of syrup and black treacle, with no artificial life enhancing ingredients, using only locally sourced flour and milk.

Charlotte Shaw, director, Lottie Shaw’s, said: “It was an exciting day meeting and baking with Ade, especially as he is such a passionate foodie and someone who is keen to bring back favourite forgotten foods and local delicacies from Britain’s rich counties. We are very proud of our family recipe for Yorkshire Parkin and it was a pleasure to introduce Ade to our baking traditions. He thoroughly enjoyed tasting our Yorkshire Parkin and we are delighted to have been selected for the tv programme.”

Mother of two, Charlotte, left a 10 year career in sales and marketing with Diageo, the world’s leading premium drinks company, to work in the family bakery business. Charlotte was so passionate about her family’s Seriously Good recipes that she made the decision to launch a new brand of Lottie Shaw’s premium products, which are distinctively packaged and were introduced into the independent retail market as an indulgent, yet affordable treat or gift all year round.