Beer lovers will be able to toast the England rugby team during this month’s Six Nations tournament with a specially commissioned beer from The Black Sheep Brewery.
Blind Side has been brewed at Masham in North Yorkshire, with an all-English pack of eight hops varieties and will be available in pubs as a cask ale throughout February.
A 4.3% ABV, all-English ruby ale, Blind Side was originally launched to celebrate England hosting the 2015 Rugby World Cup, but with the beer performing better in pubs than the England rugby team during the World Cup, the Black Sheep team decided to bring back Blind Side for the Six Nations.
Just like the England Rugby Team is being redesigned under the stewardship of new head coach Eddie Jones, Black Sheep Brewery has updated its rugby-themed pump clip that will adorn bars across the country during the Six Nations.
Jo Theakston, Sales and Marketing Director at Black Sheep Brewery, said: “The special pack of eight English hops varieties create this fantastically flavoured ruby ale which proved popular during the World Cup and we’re delighted that it will help create a scrum at the bar in pubs up and down the country during the Six Nations.”