Black Sheep Brewery is encouraging pub customers to swap ‘Dry January’ for ‘Try January’ with the release of its first seasonal beer for 2016.
Resolution, a ruby ale created in Black Sheep’s microbrewery in Masham, North Yorkshire, challenges the concept of ‘Dry January’, which wants people to give up alcohol for the first month of the year.
Instead, Resolution represents the innovation and use of high quality ingredients from cask beer producers that will encourage pub customers to try something new and different this month.
Highlighting the ‘Drink Quality Beer’ message on its specially-designed pump clip, Resolution is brewed with Cascade and Goldings hops.
A 4.0% ABV beer, Resolution is available in pubs throughout January and supports a campaign run by pub industry trade bible the Publican’s Morning Advertiser, which challenges people to try new drinks and make the month more inspiring and experimental.
Rob Theakston, Black Sheep Brewery’s Managing Director, said: “Resolution is a quality pint and full of flavour. It’s definitely a reason for drinkers to get to their local and try something new.”
“For those that don’t want to abstain from alcohol completely, January is actually a very exciting month to experience new tastes and enjoy what their local pub has to offer, in particular interesting and innovative cask ales.”