Brewery’s butterfly-inspired beers put the spotlight on sustainability

Great Newsome Brewery has launched its latest beer inspired by the butterflies that thrive on the farm where the brewery is based. 

‘Tortoiseshell’, a hoppy, 4.5% ABV pale ale named for one of Britain’s best-known butterflies, is on tap at 17 pubs across Hull and East Yorkshire, with availability set to increase in the coming weeks.

It’s the eighth beer in Great Newsome’s Chrysalis range, which the brewery introduced in early 2022 to highlight its commitment to sustainability and raise awareness of the measures the farm has adopted to protect and encourage wildlife, including introducing and replanting hedgerows on field boundaries, establishing winter bird feed strips and pollinator and bumble bee strips on areas of the farm where they are most beneficial. 

The farm is also improving soil health and capturing carbon by planting cover crops on land that would previously have been left bare during the winter.

Brewery director Matthew Hodgson said: “We’re part of the government’s Countryside Stewardship scheme, which supports farmers to protect and enhance the environment by restoring wildlife habitats and encouraging biodiversity. 

“The farm is home to a number of butterfly species that are not always found at other farms in the area, so we launched our Chrysalis range to celebrate these, whilst at the same time introducing new beers that are a bit of a departure from our more traditional offering.

“We’re very happy with how all the beers in the range have been received. As well as being good drinking, we hope they’ll help us tell the story of the brewery and our commitment to improving the environment through sustainable faming and production processes.”