FDB Design creates packaging for Grandma Wilds’ Campervan cartons

Leeds-based FDB Design has created the packaging and branding for Yorkshire-based bakery and biscuit manufacturer Grandma Wilds’ new range of Campervan cartons

Aimed at the tourist gift market, the new range was produced using Smurfit Kappa’s T Flute micro flute.

The packs consist of a fleet of 3 Grandma Wilds Campervans, packed full of clotted cream fudge, bitesize chocolate chip or bitesize clotted cream biscuits.

T Flute can be formed around a tight radii and is ideal to replicate the curves required for the Campervan. T flute can be directly litho printed on conventional presses so no need for laminating.

David Batty, director at FDB Design, told Packaging News: “We considered and explored several options before making the decision to focus upon the iconic campervan which has become synonymous with surfer dudes and also a global cult classic. The interesting shapes and curves present & unusual and attractive image allowing us to use some really eye catching colours and patterns whilst also having fun with the driver and passenger illustrations on the pack.”

The constructional design was produced by Concept Packaging, and the printing was provided by specialist carton manufacturer Herbert Walkers.