A Yorkshire based goat’s milk producer has completed an on-pack donation initiative in support of UK charity, Hope for Justice – which works to end modern slavery across the UK.
St Helen’s Farm at Seaton Ross near York ran a ‘pound for pound’ matching campaign using QR codes on a million milk cartons that customers could scan to donate, which the company then matched. In addition, owner Angus Wielkopolski pledged a further £10,000 taking the total donation to £28,400.
The sum is enough to fund nearly two whole months of life-changing interventions from its Advocacy Team of case workers in the UK, who help individual victims of modern slavery.
Head of Marketing, Katy Gray said: “St Helen’s Farm is passionate about supporting charities, and it’s terrifying to think that in this day and age, there could be up to 136,000 people trapped in modern slavery in the UK. We were honoured to work with Hope for Justice to support the incredible work the charity does and help to bring that number down. We are really proud of our customers for taking the time and effort to donate through the on pack QR code.”
Founded 36 years ago and back in the hands of original owners Angus and Kathleen Wielkopolski since December 2021, St Helen’s Farm is the UK’s largest goat’s milk producer, with products including fresh milk, yogurts, cheese, and butter. I
In addition to its farm in Seaton Ross, four other family farms in Yorkshire and the Midlands supply goat’s milk to the company and their products can be purchased at Tesco, Sainsbury’s, Waitrose, Ocado and Morrisons.
For more information visit www.sthelensfarm.co.uk