Lottie Shaw’s Bakery Backs Forgotten Foods Movement

A Yorkshire family bakery with more than 100 years heritage is embracing the battle to bring Britain’s forgotten foods back into shops and homes, with Yorkshire Parkin cited as a food to revive. Elland based *Lottie Shaw’s Seriously Good Yorkshire Parkin*, which is handmade to a family recipe passed down through generations, is seeing growing demand across Yorkshire’s independent retailers and farm shops with a 25 per cent growth in the first 3 months of the year compared to last.

The bakery now intends to reach more customers with its authentic Yorkshire Parkin, encouraged by quality retailers such as Booths, who recently launched the Forgotten Foods Movement alongside Slow Food UK to reconnect people with good food and old favourites.

Lottie Shaw’s Yorkshire Parkin, a ginger cake baked using oatmeal and a perfect blend of syrup and black treacle, has no artificial life enhancing ingredients and uses only locally sourced flour and milk. The product has been so well received by customers, that the bakery has extended the range to include Seriously Good Parkin Pudding with Caramel Sauce and a Yorkshire Parkin biscuit.

Charlotte Shaw, mother of two and director of Lottie Shaw’s, left a 10 year career in sales and marketing with Diageo, the world’s leading premium drinks company, to work in the family business, Thomas’s Yorkshire Bakery. Charlotte was so passionate about her family’s Seriously Good recipes that she made the decision to launch a new brand of Lottie Shaw’s premium products, which are distinctively packaged and were introduced into the independent retail market as an indulgent, yet affordable treat or gift.

Charlotte Shaw commented: _”We are delighted to see that our Yorkshire Parkin, which was traditionally eaten as a Bonfire Night treat, is being well received by customers and purchased as an everyday luxury. It was our continued sales uplift and customer demand that prompted us to create new Parkin-led products that can be eaten all year round such as our Parkin Pudding served with strawberries and cream for an indulgent Summer dessert. We are delighted to see a movement to revive old food favourites like Yorkshire Parkin and this can only be positive for our business development and growth strategy.”_