Micro Brewery launches Hello Velo for Le Grand Départ

As excitement rises in anticipation of Yorkshire hosting ‘Le Grand Départ’ for the Tour de France in 2014, an East Yorkshire micro-brewery Wold Top Brewery has launched a Tour inspired beer for the millions of cyclists and cycling fans in the UK.

Dubbed the ‘Yellow Jersey’ of cycling beers by staff at the Wold Newton micro brewery, Hello Vélo is a sparkling, crisp ale with an earthy spiciness and honeyed marmalade overtones. It’s a completely British beer that is brewed with predominantly Hunmanby Grange grown barley, chalk filtered water from the farm’s own borehole and UK grown Goldings and First Gold hops.

Of the new beer, keen cyclist and brewery owner Tom Mellor said; “It was important to us to celebrate the first Grand Depart from Yorkshire with a bespoke ale and we’re really pleased with the outcome. At only 4.2% ABV, Hello Vélo is the perfect finish to a ride through Yorkshire’s Wolds, Moors and Dales and is selling very well.”

Hello Vélo is also the featured beer for the Wold Top Brewery sponsored Yorkshire Wolds Challenge annual charity fundraiser that is organised by Ryedale Special Families and takes place on 13th and 14th July.

Farm based Wold Top Brewery brews traditional real ale from home and Wolds grown malting barley, the finest hops and pure, chalk-filtered Wolds water. Its range of award winning ales is available through the website www.woldtopbrewery.co.uk, independent, family owned retailers, farm shops, delis, hotels, pubs and off licences throughout Yorkshire and Lincolnshire.
Wold Top Brewery recently brewed a bespoke beer for a Yorkshire themed Centenary Chelsea Flower Show Garden – ‘As Nature Intended’ by Yorkshire garden designer, Jamie Dunstan.