Wensleydale Dairy Products have launched The Yorkshire Creamery brand, aiming to ‘make a stand against bland’
The new products will share all the same values of their famous parent company, the award-winning Wensleydale Creamery based in Hawes, including using locally sourced milk, investing in the sustainability of British farming and creating delicious dairy products made with love and care.
Rolling out regionally in major supermarkets, The Yorkshire Creamery will initially launch three cheeses including an Extra Mature Yorkshire Cheddar, a Double Yorkshire and a Yorkshire Red with plans for a Yorkshire Butter following in early 2020.
All the milk used in the new product has been specially selected from local Yorkshire farms and the team of experienced cheese experts have created a range that are full of strength and character.
The new cheeses branding and packaging feature a Yorkshire cow as the star of the show, highlighting the focus on local milk and farming to make it stand-out on the shelf.
The launch of the new brand is a key element of Wensleydale Dairy Products’ ambitious growth plans and will also help to sustain rural farming in the local community. The business has pledged a £1m investment into The Yorkshire Creamery brand, including in-depth consumer and market research, new product development and marketing.
David Hartley, Managing Director of Wensleydale Dairy Products said: “Just like our much-loved Yorkshire Wensleydale cheeses, The Yorkshire Creamery is a range of good, honest, tasty, authentic products made with character and integrity.
“We’re extremely proud of our surroundings, as well as our people – the passion and care of our farmers for their herds, the grass they graze on, the attention and tradition that goes into making our dairy products – that is the difference consumers will taste when they try our cheeses.
“Ninety-nine per cent of British households buy cheese and more than half of total cheese sales are generated by Cheddar*. It takes 10 litres of milk to make one kilogram of Cheddar, which is why the quality of the milk used is so important to the flavour.”
James Pratt, a farmer from Studdah Farm, Bellerby who supplies the Creamery with Yorkshire milk said: “We’re proud to produce high quality Yorkshire milk for The Yorkshire Creamery, which is helping us and farmers like us build a sustainable foundation for the next generation, my son is already running around in his wellies eager to help.
The products will initially be available from selected Morrisons, Booths, Tesco, Asda and Co-op stores, as well as the Wensleydale Creamery Visitor Centre Cheese Shop in Hawes. For more information, visit: www.yorkshirecreamery.co.uk