Perfect start for Perfect Provender

A North Yorkshire based personal trainer has turned her passion for nutrition along with her interest in going-plastic free into a thriving new business.

Jodie McGregor from Kirkby Fleetham near Northallerton had been running her own personal training business for the last 5 years alongside developing a great love of all things related to health and nutrition.  Having been asked by many clients what to eat for a healthy breakfast, Jodie decided to take the plunge a create a range of nutritiously balanced and environmentally friendly options herself.  

As well as working as a personal trainer, Jodie is studying for a degree in Food and Nutrition at Teesside University to develop her knowledge around food further.

Jodie said: “A common problem for many of my clients was finding a healthy breakfast that was quick to prepare so I decided to develop my low sugar granola recipe. Looking on the back of most granola packets it’s clear to see they are far from healthy and very commonly mislead people with their marketing and packaging. As we all become much more aware of the negative impact sugar is having on our health, it was crucial my recipe met the low sugar threshold and provided a trustworthy option!”

 “Our packaging has also been developed to be biodegradable as I was disappointed to find there were no brands of granola in this type of packaging that were also low sugar, and of course delicious!”

With this in mind, Perfect Provender was born and now sells both online and through a number of independent outlets in the region and beyond.

“The beauty in our products really is in their simplicity. We use all-natural ingredients including gluten-free oats as the base alongside nutrient-rich nuts, super seeds, with the crunch coming from coconut oil and the sweetness from a little maple syrup. We’ll be launching both cinnamon and cocoa varieties soon.”  

Perfect Provender are determined to get their message out their and will be running a variety of events focussing on health, fitness and nutrition including a Yoga and Breakfast collaboration with Sweaty Betty in Harrogate later this month and a Walk and Breakfast event in Masham in June.

For more information on Perfect Provender’s products and events and to buy online visit