A North Yorkshire dairy business have launched a new product, promising to shake up the dairy industry.
Leading goat’s milk specialist, St Helen’s Farm have unveiled SuperNutrio, a new cow’s milk product with double the protein and 80% more calcium than standard milk.
Made via a new, patent-pending filtration process, which filters and concentrates natural cow’s milk, it’s been designed to target fitness enthusiasts and young families, who are looking to increase their protein intake naturally.
Produced in the family-owned St Helen’s Farm dairy in the Vale of York, SuperNutrio has no additives, flavours or stabilisers, which are common in other high protein dairy products.
The milk is made by passing two whole litres of everyday cow’s milk through smart filters, to concentrate the protein and calcium into one rich and creamy litre.
Bill Randles, Managing Director at SuperNutrio, said: “This is a really exciting launch for a sector which has, for a long time, seen very little innovation. While there have been huge developments in new milk alternatives, the cow’s milk industry has, in comparison, remained relatively stagnant.
“Research tells us that there’s a gap in the market for those who are looking to increase their protein intake, but without the addition of any artificial flavourings, additives or preservatives – for example, fitness enthusiasts who are health-conscious, parents looking to support their children’s growth and development in a natural, easy way and older customers who realise the importance of protein in their diet.”
SuperNutrio will be available in 1 litre whole, semi-skimmed and skimmed milk variants, and will launch in Sainbury’s and Tesco over the coming weeks.
For more information visit www.supernutrio.co.uk