A family run cereal business based in the heart of the Yorkshire Dales have unveiled their new eco-friendly packaging after teaming up with a local artist.
Yockenthwaite Farm, based in Langstrothdale, produce a range of award-winning muesli, granolas and oats and enlisted the skills of illustrator and graphic designer Barbara Drew for the beautiful new granola packaging designs.
The artwork features iconic Dales imagery from hills and stone walls, as well as a red post box and narrow packhorse bridge leading to the farm, which viewers may recognise from period drama ‘All Creatures Great and Small’ where it features as Heston Grange.
The boxes are recyclable and sourced from sustainable forests, whilst the inner bag is made from a compostable film.
David Hird, Sales and Production Manager said: “It’s been something we’ve been working on for a while as we wanted to make sure that the decisions we made were the right ones, both for our granola and the planet. We think we’ve got the balance right and we’re delighted with the results!
“Not only does it look fantastic, but the packaging also protects the product and increases their shelf life from 15 weeks to now more than 9 months, and that’s without making any changes to our recipes – it’s a game changer for us and opens up lots of new opportunities.”
Yockenthwaite Farm Granola is available from independent retailers across the north of England as well as Booths supermarkets and selected Morrisons stores.
For more information and to buy online visit www.yockenthwaitefarm.co.uk