New Ice Cream Brand is Yorkshire Through and Through

A Dales based ice cream maker has launched a new brand of ice cream which will soon be available in major supermarkets throughout Yorkshire.

Brymor Dairy, based at High Jervaulx Farm in Wensleydale has long been known for its luxury Guernsey ice cream which has been made on the farm since 1984.

Now the firm has created Yorkshire Ice Cream, made with milk from Holstein Friesian or “black and white” cows farmed locally in nearby Crakehall by Tim Gibson.  Using a secret recipe and the same traditional techniques as Brymor’s famous Guernsey ice cream, the new range will use only the more readily available Holstein milk, making it an affordable everyday purchase for supermarket shoppers.

Brymor Managing Director James Ashford said “We created our new product to bring the great taste of traditional dairy ice cream to a wider audience.  Made in the Yorkshire Dales by local people using local ingredients, we see Yorkshire Ice Cream as Brymor’s take on ‘Yorkshire Fair Trade’, producing a local product at a better price and paying our farmers a fair price for their milk.”

Key to Brymor’s business is the use of local, good quality milk, which is supplied for Brymor by Tim and his team. Having managed Brymor’s own herd of Pedigree Guernsey cows for two years now, Brymor are thrilled to be continuing their relationship with Tim and his team on the farm.

More than 70 Tesco and Morrisons stores will be stocking Yorkshire Ice Cream throughout the region from mid-March and it’s hoped that this will be extended in the future.