A Middleton on the Wolds based family business has launched a new initiative in a bid to reduce packaging.
Soanes Poultry has added new ‘hock tags’ to their premium grade whole chickens that highlight the Soanes name and provenance.
Ben Lee, Head of Sales and Marketing at Soanes explained the rationale for the initiative: “It’s a challenge to reassure customers about the quality and provenance of our chicken without a label, but we’re confident that this tag does the job well.
Not only do the tags save packaging, but they show people that they’re buying one of our Great Taste award winning chickens that have been reared responsibly here in Yorkshire. We believe that it’s a first for the poultry industry and shows how we are combining traditional values with fresh thinking.”
The move is the latest in a series of environmental initiatives that include solar arrays, biomass boilers, wind turbines, ultra-energy efficient refrigeration systems and a heat recovery system. The combined output from the renewable technology deployed in Soanes Poultry’s integrated supply chain totals 11,000MW and is enough to power 650 homes.
The 72 year old business has also refreshed its website to include a page that reflects its sustainable values.
Soanes Poultry is a family owned business that has been rearing and preparing chicken since 1947. It employs over 100 people and sells its chicken to butchers and independent retailers in Yorkshire and to wholesalers nationwide. For more information visit www.soanespoultry.co.uk