A Yorkshire Wolds Brewery has been selected by Marks & Spencer to brew an exclusive own label beer.
The 3.8% ABV bitter will be available from 499 of Marks & Spencer’s 650 stores in England, Wales, Scotland and Northern Ireland, including Yorkshire branches in Beverley, Scarborough and York.
Yorkshire Bitter is a distinctive, clean and refreshing beer with a delicate peppery finish that is brewed using Yorkshire spring water, barley malts and British Northdown hops.
Brewery Director Gill Mellor said: “It’s very encouraging for regional businesses like ours to see the increasing focus that retailers like Marks & Spencer have on locally sourced produce.
“Marks & Spencer has shown us a lot of support over the last year, and we’re overjoyed at the prospect of creating a beer that is available exclusively on their shelves.”
Last year, Wold Top Brewery began supplying Marks & Spencer with two of their best-selling beers; Wold Gold and Scarborough Fair IPA.
This new deal will see Yorkshire Bitter on sale in counties as far afield as Sussex, Devon, Aberdeenshire, in addition to a presence in London.
Marks & Spencer product developer Jenny Rea said: “We’re delighted to be working with Wold Top Brewery. So far, early sales of Yorkshire Bitter have been very encouraging.”